SCOTTSDALE, AZ, Jan 13, 2012 (MARKETWIRE via COMTEX) –
EmpowHER, an award-winning social health company for women, today
announces new social media properties focusing around the business of
marketing to women, and the emergence of Health 3.0 — the social
health movement driven by peer health via social networking and
health information sharing, and how marketers and healthcare
executives can understand and capitalize on this new era.

Since its launch in 2008, EmpowHER has achieved a leading position in
the women’s online health and wellness space. Today, the company is
recognized as the fastest growing social health community for women.
EmpowHER Media expects to reach nearly 40M female health consumers on
EmpowHER.com, and another 200M through a powerful syndication network
that includes a Who’s Who of the Web like: Yahoo! Health, AOL, Shine
by Yahoo!, Hearst’s RealAge, Rodale’s Healthy Living Network,
HealthGuru Media, Howdini, Fox News Health and others. This
represents 400% growth from the more than 60M women EmpowHER reached
onsite and through syndication in 2011. Health and wellness brands
and health care industry professionals can follow EmpowHER Media
through its comprehensive social media platforms including: the
EmpowHER Media LinkedIn group — where professionals can engage in
discussions and ask questions; the @EmpowHERMedia twitter handle,
where marketers can stay updated on industry stats, latest reports
and key insights in health care and social media, EmpowHER Insights:
Marketing to Women Blog, and a health marketing Facebook page.

“Social Health will reshape the marketing mix for health and wellness
brands and healthcare marketers in the next several years, and
EmpowHER is a pioneer in social health,” said Thom Brodeur
(@thombempowher), Executive Vice President, EmpowHER Media. “Women
consume 80% of the premium health content on the Web; more than a
third of them seek peer health communities for discussing their
health and wellness issues, and they make 90% of all health and
wellness buying decisions for the home. Social health platforms that
provide a safe-haven for women will be where health and wellness
marketers shift the majority of their online marketing spend in 2012
and beyond. One-directional consumer marketing from health portals
and networks is the health marketer’s past. Brands and practitioners
who plan to gain share of mind and wallet will win in social health
environments where they’re participating in consumer discussions not
talking at consumers.”

EmpowHER owns the largest original women’s health content library on
the Web with more than 130,000 videos, articles and user generated
comments and posts through the company’s proprietary ASK and SHARE
social health features. The company’s active peer health community
boasts 280 affinity groups where community members discuss everything
from breast cancer treatment to healthy eating to reproductive and
sexual health. The hallmark is women talking to and helping each
other manage their personal health and wellness journeys.

“We are creating opportunities for our sponsoring clients and the
brands who want to reach, engage and influence female health
consumers more effectively,” said Jamie Glass (@EmpowHERJamie),
Senior Vice President of Sales & Client Services, EmpowHER Media.
“Brands need a social media and digital marketing partner who
understands the statistical data, how to use social platforms for
health and wellness promotion and values the relationship with female
health consumers. We do this every day. EmpowHER knows female health
consumers, and more importantly, we understand how to match brands
with these women through powerful, ROI-driven marketing solutions.”

Visit EmpowHERMedia.com to learn more about the evolution of consumer
behavior on the web from Health 1.0 to Health 3.0 — more
specifically, social health.

Click here to view this release on EmpowHER.com and share it with
your social networks.

About EmpowHER Media
EmpowHER Media is an award-winning,
HON-certified, social health company for women. The Company’s
flagship — EmpowHER.com — is the third most visited women’s health
and wellness destination on the Web (comScore Media Metrix). As the
online home for female health consumers, EmpowHER.com offers a unique
value proposition of a peer health community and premium, original
women’s health and wellness content. Health care professionals,
brands and agency professionals rely on EmpowHER Media for reaching
the most influential health and wellness buyer on the Internet –
women. EmpowHER reached more than 60 million women onsite and through
syndication in 2011, and expects to reach more than 250 million in
2012.

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Press Contact for EmpowHER
Lauren Moye
EmpowHER
(971) 832-1456
Email Contact

SOURCE: EmpowHER

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